Insurance company LifeMap taps Wildflower for pregnancy app

San Francisco-based digital health startup Wildflower Health partnered with health insurance company LifeMap Assurance to launch an app, called LifeMap Due Date Plus, for expectant parents with short term disability coverage. The app is available on iOS and Android devices.

“LifeMap is an ancillary benefits provider meaning that they provide things like disability benefits, insurance benefits, and dental benefits to employers,” Wildflower CEO Leah Sparks told MobiHealthNews. “And, what’s interesting about them is that — the number one reason for short term disability is typically maternity.
So in the implementation we’re doing with LifeMap, it’s a little bit different than some of the other customers where we might focus on the medical intervention. It’s really about helping women navigate some of the things to do with taking time off work, tapping into their disability coverage, which is just as top of mind when women are navigating pregnancy as the healthcare piece. It’s a really nice and neat point of synergy between what we offer in Due Date Plus and what LifeMap offers.”

“LifeMap is an ancillary benefits provider meaning that they provide things like disability benefits, insurance benefits, and dental benefits to employers,” Wildflower CEO Leah Sparks told MobiHealthNews. “And, what’s interesting about them is that — the number one reason for short term disability is typically maternity. So in the implementation we’re doing with LifeMap, it’s a little bit different than some of the other customers where we might focus on the medical intervention. It’s really about helping women navigate some of the things to do with taking time off work, tapping into their disability coverage, which is just as top of mind when women are navigating pregnancy as the healthcare piece. It’s a really nice and neat point of synergy between what we offer in Due Date Plus and what LifeMap offers.”